PERSEPSI WARGANET KOTA PONTIANAK ATAS AKUN INSTAGRAM JURNALISME WARGA

Abstract

Penulisan Skripsi ini dimaksudkan untuk mengetahui cara pandang masyarakat pengguna internet terhadap akun informasi yang dikelola oleh jurnalis warga melalui media sosial Instagram di Kota Pontianak. Permasalahan terkait banyaknya akun informasi di media sosial Instagram yang belum mengindahkan kaidah jurnalistik namun lebih populer daripada akun informasi yang sudah menjalankan kaidah jurnalistik di Kota Pontianak. Hal ini cukup menarik perhatian peneliti. Hasil wawancara mendalam menggunakan metode kualitatif dengan pendekatan deskriptif terkait persepsi warganet Kota Pontianak atas akun informasi @ketimbang.ngemis.ptk, diketahui permasalahan terkait akun yang menjalankan kaidah jurnalistik namun tidak begitu populer di kalangan warganet di Kota Pontianak. Hal ini karena adanya kebutuhan dan kepuasan warganet atas akun informasi media sosial Instagram dianalisis menggunakan teori Uses and Gratification of the Internet. Warganet kota Pontianak memilih sendiri informasi apa yang mereka inginkan sesuai dengan kebutuhan dan pengharapan untuk kepuasan. Warganet berpersepsi, akun informasi di media sosial Instagram baiknya unggul dalam kualitas dan kuantitas, serta mengutamakan dua aspek, yakni cepat dan tepat serta mempertimbangkan muatan informasi yang disampaikan. Warganet berpersepsi, akun @ketimbang.ngemis.ptk yang sudah menjalankan kaidah jurnalistik saat ini masih dianggap sebagai akun yang hanya unggul pada kualitas dan aspek tepat. Masih memiliki kekurangan dalam hal waktu pengunggahan serta keterangan foto atau muatan informasi yang panjang.

Kata Kunci : Persepsi, Akun Informasi, Instagram, Uses and Gratification of the Internet.

THE PERCEPTIONS OF SOSIAL MEDIA USERS TOWARDS CITIZENS’ JOURNALISM ACCOUNTS IN PONTIANAK


By:

RESI JESITA*1 NIM. E1101141079 Dr. Julia Magdalena Wuysang, M.Si.2, Aliyah Nur’aini Hanum, S.Sos, M.Si.2 *Email: [email protected]

1. A Student of Communication Studies Program at the Faculty of Social and Political Sciences, Tanjungpura University Pontianak 2. A Lecturer of Communication Studies Program at the Faculty of Social and Political Sciences, Tanjungpura University Pontianak

Abstract

The writing of this thesis was intended to find out the perspective of social media users towards information account managed by citizen journalists via Instagram in Pontianak. The problem in this study was associated with the number of information accounts on Instagram that have not heeded journalistic rules. Theses accounts turned out to be far more popular than information accounts that had run journalistic rules in the city of Pontianak. The phenomenon was quite interesting to be studied comprehensively. The researcher conducted in-depth interviews using a qualitative method with a descriptive approach related to the perception of social media users in Pontianak on the information account @ketimbang.ngemis.ptk. From the research findings, it can be perceived that there were several issues related to accounts that run the journalistic rules but were not particularly prevalent among social media users for information accounts on Instagram that were analyzed using the theory of Uses and Gratification of the Internet. Social media users in Pontianak unobstructedly determined what information they wanted according to their needs, expectations, and satisfaction. These sosial media users think that information account on Instagram should be superior in quality and quantity. In addition, the information account must also prioritize two important aspects, specifically Rapidity and Accuracy, as well as consider the content of the information delivered. Furthermore, social media users claimed that the Instagram account @ketimbang.ngemis.ptk which has carried out journalistic principles were currently considered an account that only excels in quality and accuracy. The account was considered to still have shortcomings in uploading time and photo captions that are excessively long.

Keywords: Perception, Information Account, Instagram, Uses and Gratification of the Internet.