STRATEGI KOMUNIKASI DINAS KEBUDAYAAN DAN PARIWISATA DALAM UPAYA PENGEMBANGAN OBJEK WISATA BUDAYA RUMAH BENTANG MELAPI I DI DESA MELAPI KECAMATAN PUTUSSIBAU SELATAN KABUPATEN KAPUAS HULU

Dana Oktavian E.01108044

Abstract


This thesis is given detail and deeper information about Long House of Taman Kapuas Melapi I Sub Ethnic Group as cultural tourism object with case study about communication strategy of Culture and Tourism Department of Kapuas Hulu Regency. The writer hopes this thesis will give better suggestion to make communication strategy of culture and tourism of Kapuas Hulu Regency to be more effective and efficient.

Based on research finding, communicative strategy of Cultural and Tourism Department of Kapuas Hulu Regency is good enough. But, it needs more maximal effort to make good cooperation with every society elements and also to explore the use of media that they had. It means that every Kapuas Hulu tourism potential and Long House of Taman Kapuas Melapi I will widely known, and can attract many visitors and get people special attention.

 

Key words: communication strategy, cultural tourism, Long House tourism, and media effectiveness.


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DOI: http://dx.doi.org/10.26418%2Fpublika.v2i2.149

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Pemimpin Umum/Penanggung Jawab

Dekan Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tanjungpura

Wakil Pemimpin Umum

Wakil Dekan 1 Bidang Akademik Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tanjungpura

Dewan Penyunting Kehormatan

Dr.H,Martoyo, MA, Dr.Herlan, M.Si, Dr.Dedi Kusnadi, M.Si, Drs.Sabran Achyar, M.Si, Prof.Dr. Sy. Ibrahim Alqadrie, Prof. Dr. A B Tangdililing, M.A., Prof. Dr. Arkanudin, M.Si, Prof. Dr. Redatin Parwadi, M.A, Dr.Lukman Jafar, M.Si, Drs.Sukamto,M.Si, Dr.Hj.Hardilina,M.Si, Dr.H.Mochtaria M.Noh, M.Si, Dr.Ngusmanto (Scopus ID: 57191224744)

Dewan Penyunting (Editorial Board)

Dr.Ira Patriani, Dr.Rusdiono, M.Si, Dra.Kartika Ningtyas, M.Si, Drs.Asmadi, M.Si, Bima Sujendra, M.Si, Dewi Utami, M.Si, Ully Nuzullian, M.Si, Dr.Hasanah, Dr.Ema Rahmaniah, Dr.Sri Maryuni, M.Si, Dr.Nurfitri Nugrahaningsih, M.Si, Dra.Yulianti, M.Si, Dra.Syarmiati, M.Si, Dr.Pardi, M.Si, Dr.Indah Listyaningrum,M.Si, Viza Juliansyah, S.Sos., M.A.

Publika, Jurnal Ilmu Administrasi Negara Fisip Untan, http://jurmafis.untan.ac.id. Publikasi hasil penelitian yang orisinil, dilakukan setelah melalui persetujuan editor program studi. Terbit 4 (empat) kali pertahun 

Alamat: Kampus FISIP Untan Jl.Prof.Dr.H.Hadari Nawawi, Pontianak, Kalimantan Barat, Indonesia 

ID SIS (Scientific Indexing Service: Journal ID:3696