Pengembangan Objek Wisata “Cinta Mangrove Park†Di Desa Sungai Bakau Besar LautKecamatan Sungai Pinyuh Kabupaten Mempawah

Abstract

This study aimed to analyze the attempt in developing the “Cinta Mangrove Park†Tourism Object in Sungai Bakau Besar Laut Village, Sungai Pinyuh Subdistrict, Mempawah Regency. This study used a qualitative research method with a descriptive-analytical research design. This study used Yoeti’s tourism development theory (2016:48-49) which was reviewed into six indicators, namely tourist, transportation, service facilities, information and promotion, tourist attraction, and tourist institution. The results showed that the number of tourist visits had decreased in recent years and was still dominated by local tourists from the area around Mempawah Regency, transportation was quite adequate but accessibility to tourist objects was still not good, and tourism facilities and infrastructure were still lacking in supporting tourism activities. The results also showed that the information and promotions provided had not been effective in bringing in tourists, tourist attractions had not been fully utilized to attract tourists to visit, and related to the cooperative relationship in the development of the "Cinta Mangrove Park" tourism object between the government, the private sector, and the local community was still not well established. The researcher suggests that The Mempawah Regency Government and the Manager of the "Cinta Mangrove Park" Tourism Object pay more attention to the management and development of tourism objects with great potential specifically the "Cinta Mangrove Park" Tourism Object,

Keywords: Development, Tourism Object, Mangrove.