ALTERNATIF STRATEGI KELOMPOK PENGOLAH PEMASAR FAMILY DI KABUPATEN PONTIANAK

Mukhlis E.01108086

Abstract


he title of this article is the Alternative Strategies Group Processor Family Marketers inPontianak regency.The purpose of writing this article is to look at the internal and external factorsto get the right strategy in order to increase income developing members through the group.Thisresearch is a qualitative. With all the potential and advantages of its development until now has notundergone significant changes.The results of data analysis showed that the group has a weakhuman resources.


Keywords:Internal Factors, External factors, SWOT Analysis and Alternative Strategies.


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DOI: http://dx.doi.org/10.26418%2Fpublika.v2i1.97

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Pemimpin Umum/Penanggung Jawab

Dekan Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tanjungpura

Wakil Pemimpin Umum

Wakil Dekan 1 Bidang Akademik Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tanjungpura

Dewan Penyunting Kehormatan

Dr.H,Martoyo, MA, Dr.Herlan, M.Si, Dr.Dedi Kusnadi, M.Si, Drs.Sabran Achyar, M.Si, Prof.Dr. Sy. Ibrahim Alqadrie, Prof. Dr. A B Tangdililing, M.A., Prof. Dr. Arkanudin, M.Si, Prof. Dr. Redatin Parwadi, M.A, Dr.Lukman Jafar, M.Si, Drs.Sukamto,M.Si, Dr.Hj.Hardilina,M.Si, Dr.H.Mochtaria M.Noh, M.Si, Dr.Ngusmanto (Scopus ID: 57191224744)

Dewan Penyunting (Editorial Board)

Dr.Ira Patriani, Dr.Rusdiono, M.Si, Dra.Kartika Ningtyas, M.Si, Drs.Asmadi, M.Si, Bima Sujendra, M.Si, Dewi Utami, M.Si, Ully Nuzullian, M.Si, Dr.Hasanah, Dr.Ema Rahmaniah, Dr.Sri Maryuni, M.Si, Dr.Nurfitri Nugrahaningsih, M.Si, Dra.Yulianti, M.Si, Dra.Syarmiati, M.Si, Dr.Pardi, M.Si, Dr.Indah Listyaningrum,M.Si, Viza Juliansyah, S.Sos., M.A.

Publika, Jurnal Ilmu Administrasi Negara Fisip Untan, http://jurmafis.untan.ac.id. Publikasi hasil penelitian yang orisinil, dilakukan setelah melalui persetujuan editor program studi. Terbit 4 (empat) kali pertahun 

Alamat: Kampus FISIP Untan Jl.Prof.Dr.H.Hadari Nawawi, Pontianak, Kalimantan Barat, Indonesia 

ID SIS (Scientific Indexing Service: Journal ID:3696